As any service based business owner knows giving customers and clients the best possible on-premises experience is a must. And given that a whopping 69% of consumers interviewed for a survey in 2017 said they make use of public Wi-Fi when it is available that is certainly something that people are looking for service based businesses to provide, which is why all kinds of businesses — from fast-food restaurants, bars and cafes to doctor’s offices, laundromats and more — are investing in fast, free WiFi.
However, some business owners are still wavering on the issue. They believe it will cost too much or simply just not offer good ROI. However, that kind of thinking really is both outdated and short-sighted. Here are just four very compelling reasons why providing WiFi could benefit your business in a big way:
It’s Great Way to Boost the Effectiveness of Your Business Marketing
Many WiFi solutions allow you to promote your business before customers even sign in. For example, some allow businesses to create a custom splash or landing page to attract customers and share real-time offers. Additionally, there’s an opportunity to brand your network with a custom WiFi network name — like “John’s Diner Free WiFi.”
Free WiFi is a great way to boost the sometimes difficult to master art of social media marketing as well. How? Your customers and/or clients can do the marketing for you via social media. By letting customers “check in” at your restaurant or share a photo of their favorite dish with their friends, they’re spreading the word without any extra effort on your end. And what could be better than free, word of mouth marketing?
Free Wi-Fi Encourages Customers to Stay Longer
WiFi access helps customers stay productive and connected while they’re in your store or at your place of business, so they’ll want to stay longer. In fact, as many as 62% of businesses that already offer the service report that customers spend more time in their facility when WiFi is offered. And when they’re there longer, they’ll likely encourage their friends and family to spend more time at your business, too.
And They Will Spend More Money As Well
Some on the fence business owners do worry that too many customers who use the WiFi will do so without spending a dime, – or stay for hours having purchased just one coffee – but chances are good they’ll end up actually spending more. Half of small businesses surveyed said that customers spent more money when free WiFi became available. For retailers, customers can use the WiFi to browse your products and read reviews in real time, a practice that consumers are utilizing more and more often.
Free Wi-Fi Gives You An Extra Competitive Edge
Did you know that a number of research studies and surveys have shown that when they are using sites like Yelp! or Trip Advisor consumers increasingly filter businesses — coffee shops, bookstores, hotels and motels, bars, laundromats and more — based on which ones offer free WiFi.
That means that those that offer fast, free WiFi have a clear advantage over those that don’t. The reality is, customers have come to expect free WiFi at most places. But not just any old Wi-Fi. They are looking for GOOD WiFi, something that can be achieved when you turn to professionals who can custom create – and install – the very best public Wi-Fi structure for your unique business.
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